For licensed brokers and agents in Canada
Exclusive home and auto insurance leads. Pay per lead.
Real people who asked to be contacted about insurance, checked and delivered to you in seconds. No subscription, no minimum, and a credit for every bad lead.
How it works
- 1
Homeowners and drivers ask for help
People looking for home or auto insurance fill in a short request on Simple Insurance, our consumer site, and agree to be contacted by a licensed professional.
- 2
We check every request
Phone numbers are validated, bots and repeat submissions are filtered out, and the person's consent is stored word for word with a timestamp.
- 3
You get the lead in seconds
Turn on auto-buy and matching leads are bought and emailed to you the moment they arrive. Or browse the list and pick the ones you want.
What you can count on
Exclusive by default
An exclusive lead goes to one broker only. Shared leads are optional, capped at 3 buyers, and priced lower.
Delivered instantly
Auto-buy sends contact details by email within seconds, so you can call while they're still at their desk.
72-hour credit
Wrong number, fake details or a duplicate? Request a credit from your dashboard and we refund it to your balance.
Consent on file
Every lead agreed to be contacted by a licensed professional. We keep the exact wording they saw.
Prices drop as leads age
Full price for the first 24 hours, less after that. Nothing older than 30 days is sold.
Licensed buyers only
We verify every broker's licence before they can buy, so consumers only hear from real professionals.
Prices
Per lead, in Canadian dollars, for leads under 24 hours old.
| Lead type | Exclusive | Shared (max 3) |
|---|---|---|
| Auto | $35 | $12 |
| Home | $40 | $15 |
| Home + auto | $55 | $20 |
Older leads cost less: under 24 hours 100%, 1 to 7 days 75%, 7 to 30 days 50%. Full pricing
Questions
- Where do the leads come from?
- From Simple Insurance (simple-insurance.ca), a consumer site we run that helps people in Ontario compare home and auto insurance. Visitors arrive from search, not purchased lists or co-registration.
- Is there a contract or monthly fee?
- No. You prepay credit in packs from $200 and each lead is deducted when you buy it. Unused credit doesn't expire.
- How many leads can I expect?
- It depends on your provinces and how many other brokers cover them. We cap how many brokers we accept per area, and we'd rather tell you volume is low than oversell it.
- What counts as a bad lead?
- A wrong or disconnected number, obviously fake details, a duplicate of a lead you already bought, or someone outside your licensed area. Request a credit within 72 hours of purchase.
Comparing lead sources? Read our guide to buying insurance leads in Canada.